Get on Board Campaign is Underway

Stacy Bogard

By Stacy Bogard, CAE, MASB Assistant Director of Communications, PR & Marketing

DashBoard, April 18, 2018

First introduced two years ago, MASB's Get on Board campaign is underway again for the 2018 election. The grassroots effort focuses on encouraging people to give back to their community and to help advocate for and improve student achievement through board service.

In the last school board election in 2016, less than 5.4% of the available seats weren’t filed for at the filing deadline; a reduction from 10% in 2014.

As you all know, the process is a marathon, not a sprint. MASB needs your help in order for this campaign to be even more successful than it was in 2016. Resources are now available at and the list will continue to grow as the year goes on. There are materials on how to recruit, what makes an effective board member and even videos to help spark interest. MASB also plans to run radio ads, public service announcements and expand its social media outreach. Additionally, we are working with the Michigan Association of County Clerks to provide materials for those who visit their local clerk and are interested in filing by the July 24 deadline.

Get on Board

As a reminder, if you are up for reelection, it is beneficial to your district to make your fellow board members and superintendent aware of whether or not you plan to run again. If you don't plan on running, you and your fellow board members can use this time to find someone in your community to run for the seat before the filing deadline.

We look forward to working with you over the coming months as we find more qualified candidates to Get On Board! If you have any questions or suggestions, please contact MASB at or 517.327.5900.

Read More DashBoard Articles