Using Social Media as a Board Member

Stacy Bogard

By Stacy Bogard, CAE, MASB Assistant Director of Communications, PR & Marketing

DashBoard, Aug. 30, 2017

In the last 10+ years, a new way of communicating has inundated our lives. Social media platforms allow us to create content and interact with each other digitally on a second-to-second basis. So how does this carryover into your role as a board member?

In one minute on social media outlets in 2017 there were:

  • 900,000 logins on Facebook
  • 4.1 million videos viewed on YouTube
  • 46,200 posts uploaded to Instagram
  • 452,000 tweets sent
  • 120 new LinkedIn Accounts created
  • 15,000 gifs sent via Facebook Messenger
  • 1.8 million snaps created1

Social media is pervasive in our lives and how we interact with others. While it has many benefits, it’s difficult to convey genuine emotion, ensure, on the fly, the viability of the information you’re reading, and maintain security and privacy.

In your role as a board member, it is likely not the best communication tool to use. You can show support for your district (if it has an online presence) by sharing district-posted information on your own profile, or sending photos and/or videos to the appropriate staff person in your district to post. But it is not a good forum for engaging in discussions about district issues.

While it is beneficial to be aware of public forums related to your district, steer clear of engaging in any online discussion or creating discussion groups. As with any online dialogue, your intentions may be misconstrued because it’s hard to convey true emotion. And no, emojis don’t count J. You’ll also want to research any information that is posted to ensure it is accurate. If you’re finding bad information is being shared, bring it to the board table for discussion.

Another concern is the Open Meetings Act. If you are friends with other board members and you post something along the lines of “I’m not looking forward to tomorrow’s vote,” if more than three other board members respond by liking or commenting on your post, you’ve created an unplanned quorum.

Additionally, regardless of your settings, as evidenced by the many security breaches that have been made public, everything you can say can be publically accessed.

If you have any questions regarding social media use, please contact the following staff:

1 What Happens in an Internet Minute in 2017? Retrieved from, Aug. 28, 2017.

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