MASB Updates Its Focus With New Mission and Vision Statements

Stacy Bogard

By Stacy Bogard, CAE, MASB Assistant Director of Communications, PR & Marketing

DashBoard, Dec. 13, 2017

One aspect of effective governance is looking ahead to where you want your district or organization to be and determining, after doing your research and reviewing the data, the best way to get there. Once you’re there (or close enough), you look back and evaluate what went well and what didn’t before starting the process over again. Data-driven strategic planning is not only a service MASB offers to its member districts, but also a process the MASB Board of Directors regularly goes through to determine the Association’s focus.

The most recent review has taken place over this past year, including a thorough member survey and facilitated discussions at the BOD level, both conducted by third parties to remove any bias and provide an outside perspective. As a result, the MASB Board of Directors refocused the Association’s mission statement and, for the first time, created a vision for the organization.


To provide high-quality educational leadership services for all Michigan boards of education, and to advocate for an equitable and exceptional public education for all students.  


A well-governed, effective public school for every Michigan student.

The Board also established three new strategic goals:

  • Increased access to MASB trainings for all public school boards.
  • More student-focused, civic-minded individuals running for school boards.
  • Increased engagement of school community in advocacy for public education.

“The overarching intent was about making our members and public education in Michigan the best they can be,” noted MASB Executive Director Don Wotruba. “We also wanted to ensure the public understands the dedication of school board members and the value they bring to their community. Introducing a vision statement gives us as an organization something to strive for, with the goals and initiatives intended to get us there even as the landscape changes.”

MASB will continue to provide updates on specific tactics related to these goals, including various training opportunities, the Get on Board campaign launching again next year and more. If you have any questions or suggestions, please contact us at or 517.327.5900.

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