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MASB Executive Director Featured on Cover of Association IMPACT Magazine

MASB Executive Director Kathy Hayes was featured on the cover of the January/February 2011 issue of the Michigan Society of Association Executives’ association IMPACT magazine. Recognized as a leader in the association industry, Kathy was interviewed on the subject of solving association challenges through creative thinking. The article, based around the book Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others by David Korr Murray, looks at how defining problems is the foundation of a creative idea. In addressing challenges in an organization, Kathy tells IMPACT that it’s best to look at the big picture before working on a specific problem, you must do your foundation work. “Gather data and try to resist going straight to the solution. If you do, you’re missing data. And that means you’re missing the true ramifications of the entire problem,” explains Kathy. This advice holds true in education as well. Districts need to look at their challenges in the context of the big picture. Congratulations, Kathy. We’re proud to have you representing MASB!