LeaderBoard Advertising

LeaderBoard is MASB’s award-winning flagship print publication that is distributed to more than 5,000 school board members, superintendents, businesses, legislators and other education stakeholders three times a year (January, May and September).

It is the only Michigan-specific print publication for school board members with articles that take a comprehensive and in-depth look at stories that matter most to our audience.

Space is limited! With only six pages dedicated to ads in each issue, a placement in LeaderBoard is an exclusive opportunity to reach one of your target audiences.

Sign on today!

Ad Specifications

Sizes

  • Full Page (no bleed): 7.375˝ x 9.875˝
  • Full Page (with bleed): 8.75" x 11.25"
  • Half-Page Horizontal: 4.85˝ x 7.375˝
  • Half-Page Vertical: 4.125˝ x 9.875˝

Preferred Formats

High-quality PDF files with fonts imbedded are strongly recommended. Abode Illustrator EPS, Adobe Photoshop EPS or TIFF files are also accepted.

Image Resolution

All photos must have a resolution of 300 dpi at 100 percent of the print size. All color images must be in process color (CMYK). Any ads with noncompliant colors, including RGBs, Pantones or spot colors will be converted to CMYK and color accuracy cannot be guaranteed.

Full-Page Bleed Requirements

Keep nonbleed images and live copy .5˝ from the page edge or they may be cut off. Material intended to bleed must extend a minimum of .125˝ beyond the page edge on all sides that bleed. Anything less than .125˝ cannot be guaranteed to have a consistent bleed. Crop marks should be offset .25˝ or greater from the page edge.

Rates

  Nonmember VIP Sponsor
Full Page—Single issue $1,250 $1,100 $900
  • Three-issue commitment
$1,150 $1,000 $810
Back Cover—Single issue $1,750 $1,350 $1,150
  • Three-issue commitment
$1,650 $1,250 $1,035
Inside Front Cover—Single issue $1,500 $1,350 $1,150
  • Three-issue commitment
$1,400 $1,250 $1,035
Inside Back Cover—Single issue $1,450 $1,300 $1,100
  • Three-issue commitment
$1,350 $1,200 $990
Half Page—Single issue $850 $700 $500
  • Three-issue commitment
$750 $600 $450


Ad Submission

Download an Advertising Form Here

Digital files must be submitted via email, through an online file-sharing service (Dropbox, Box, etc.) or on CD. Ads that do not meet the requirements outlined here will be subject to rejection. Please clearly label submissions with file name, advertiser and agency (if applicable) and send to:

Michigan Association of School Boards
Attn: Lisa Powers
1001 Centennial Way, Ste 400
Lansing, MI 48917-8249

Deadlines

January: Nov. 10 (year prior)
May: March 10
September: July 10

Questions?

Contact Lisa Powers at 517.327.5935 or lpowers@masb.org.