DashBoard Advertising

DashBoard is MASB’s award-winning weekly digital newsletter that is distributed via email every Wednesday to more than 6,000 school board members, superintendents, businesses, legislators and other education stakeholders. Its purpose is to keep our audience fully up-to-date on education and school board news from around the state and across the country.

Space is limited—there are only three ad slots available per issue (one is held for MASB programs and services). Reach your target audience on a regular basis by signing up for this opportunity today!

Ad Specifications

Full-color graphics should be supplied as .JPG or .GIF files, 72 dpi and in RGB format. Ads that contain Flash will not be accepted. The ad will be linked to the company’s website home page.

Sizes

  • Top article and footer banners: 600px wide x 90px high
  • First and second internal ads: 250px wide x 250px high

Rates

Amounts are per issue:

Top Article Banner

 

Nonmember

VIP

One month

$1,105

$850

Three-month commitment

$1,072.50

$825

Six-month commitment

$1,040

$800

12-month commitment

$1,007.50

$775

First Internal Ad or Footer Banner

 

Nonmember

VIP

One month

$390

$300

Three-month commitment

$357.50

$275

Six-month commitment

$325

$250

12-month commitment

$292.50

$225

Second Internal Ad

 

Nonmember

VIP

One month

$250

$200

Three-month commitment

$227.50

$175

Six-month commitment

$195

$150

12-month commitment

$162.50

$125

Ad Submission

Download an Advertising Form Here

Digital files must be submitted via email, through an online file-sharing service (Dropbox, Box, etc.) or on CD. Ads that do not meet the requirements outlined here will be subject to rejection. Please clearly label submissions with file name, advertiser and agency (if applicable) and send to:

Michigan Association of School Boards
Attn: Lisa Powers
1001 Centennial Way, Ste 400
Lansing, MI 48917-8249
lpowers@masb.org

Deadlines

Ads are due three weeks prior to the distribution date of the issue they will appear in (i.e., July 1 to be included in the July 22 issue).

Questions?

Contact Lisa Powers at 517.327.5935 or lpowers@masb.org.