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Don’t miss your chance to hear about how to change perception, how to be digitally savvy, how to stop a crisis before it happens and much more.

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2017 Communications Conference: Changing the Perception of Your District

May 16, James B. Henry Center for Executive Development, Lansing
8:30 a.m. – 4:15 p.m. (Registration opens at 8 a.m.)

Perception is reality. It’s a cliché no doubt, but one we all have to fight. But what if you had a secret weapon in that fight? What if you were armed to battle perception and change how others see you?

Join us this May for a one-day communications conference—Changing the Perception of Your District. The event will be led by Adele Cehrs, CEO & Founder of Epic PR Group in Washington, D.C. Adele has spent her career working with Fortune 500 companies, nonprofits, associations and leaders like you, providing strategic counsel and insight.

We’ll also have two panel discussions—one with reporters so you can learn how to get your district noticed, and another with a panel of your peers. Hear how these individuals weathered a crisis in their districts to help change perception.

Cost: $180 per person (includes lunch)


8 a.m. Registration/Continental Breakfast
8:30 a.m. Welcome and Program Overview
8:40 a.m. Perception is Reality: Do You Know What Your Community Thinks About You?
Adele Cehrs, Epic PR Group
9:30 a.m. Reporter Panel Discussion: How to Get Your District Noticed
David Eggert, Associated Press
Ron French, Bridge Magazine
Lori Higgins, Detroit Free Press
Brian McVicar, MLive
Moderators: John Tramontana, MASB and Adele Cehrs, Epic PR Group
10:45 a.m. Break
11 a.m. Become Your Own Reporter: Using the Digital World to Get Your Message Out
Adele Cehrs, Epic PR Group
John Tramontana, MASB
Noon Lunch
1 p.m. Panel Discussion: Dealing With an Unexpected Crisis
John Deiter, Superintendent of DeWitt Public Schools
Shawn Lewis-Lakin, Superintendent of Royal Oak Schools
Narda Murphy, Superintendent of Williamston Community Schools
Rick Todd, Superintendent of Pinckney Schools
Kalli Zielbauer, Communications Coordinator at Grand Rapids Public Schools
2 p.m. Stop a Crisis Before it Happens: Putting Together an Action Plan
Adele Cehrs, Epic PR Group
John Tramontana, MASB
3 p.m. Break
3:15 p.m. SPIKE Your Brand ROI: How to Maximize Marketing Opportunities for Your District
Adele Cehrs, Epic PR Group
4:15 p.m. Adjourn